Word: cones
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...seen and monitored by a U.S. Navy plane crew, proved that the Russian ICBM is indeed very sophisticated. As the missile bore in at a re-entry angle of 18° (which indicated that the Soviets fired at maximum range), a capsulelike object was detached from the nose cone and dipped into the ocean. Both hit near the middle of a triangle of three Soviet ships, each three to five miles apart. Red sailors fished out the instrument-crammed capsule, turned tail for Soviet ports...
...advertising, the Federal Trade Commission last week gave new teeth to an old saw: things are rarely what they seem. The FTC filed complaints against four major national advertisers (Standard Brands, Colgate-Palmolive, Alcoa and Lever Bros.), three advertising agencies (Manhattan's Ted Bates & Co. and Foote, Cone & Belding, and Pittsburgh's Ketchum, MacLeod & Grove), and Foote, Cone's Vice President William H. Bambric. The charge: trickery designed to fool the TV viewer...
...world and the companies involved reacted as if the FTC had attacked mother and apple pie. Fairfax Cone, who had a hand in creating the Pepsodent commercial and who sternly told admen three weeks ago to clean up "dishonest advertising," had a novel retort: "To me it wasn't wrong, and I think I have as high ideals as anybody around. I believe in the truth." Colgate-Palmolive announced that its shaving commercial was only "a technique used to overcome photographic difficulties," and that "sandpaper can be shaved." Standard declared that "the presence of the gems in Blue Bonnet...
Cruising routinely through the chill North Pacific last fall, U.S. Navy ships and aircraft reported unusual Russian missile activity. The Navy tracked a couple of Russian intercontinental missile shots into northern waters, considered deploying a U.S. submarine to snag a made-in-Moscow ICBM nose cone before Russian pick-up ships could get to it. During the past fortnight the Navy watched with increasing interest as radar-studded Russian trawlers headed thousands of miles southward into the Central Pacific. Last week the Navy and the U.S. got the news through Moscow's Tass Agency of what the Red fleet...
...means toward reform, "Fax" Cone urged advertising media to demand proof of claims and promises before publishing them. Trade groups should stop evading the issue. The Advertising Federation of America, said Cone, is approaching the problem of cleaning up advertising "like cucumber growers during National Pickle Week." The American Association of Advertising Agencies, to which Cone himself belongs, has recently revised its internal reviewing of members' advertising techniques. "But it is significant that no one has ever been kicked out of the association for cutting capers...