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...started as a modest watercooler filibuster and has quickly become an anarchic mob scene. If you believe such claims it is because-you poor, butter-fat-starved, crushed-strawberry-and fresh-peach-and Oreo-mint-deficient ignoramous-you have never laid tongue to a rich, chewy, almost dripping sugar-cone full of sinfully delightful ice cream made by the enchanted trolls of Robert's in Southampton...

Author: /time Magazine | Title: Ice Cream: They All Scream for It | 8/10/1981 | See Source »

...dessert. They are wrong. What is clear is that at this stage in the decline of the West, instinct tells us that we have a right to live in the golden age of something. Why should that something be acid rain or rocket launchers? Why not-an Oreo-mint cone, please, with a scoop of cantaloupe, and jimmies-do our wistful dreaming about one of civilization's benign marvels, ice cream? -By John Skow...

Author: /time Magazine | Title: Ice Cream: They All Scream for It | 8/10/1981 | See Source »

...million in sales and a 2.3% market share; and Howard Johnson is ninth with $48.6 million in sales and a 1.7% slice of the ice-cream pie. At the other end of the range, often with thoughts of rising fast, is the beefy red arm offering a just-scooped cone to a customer through a candy-store window. Sometimes the arm can write some impressive profit figures. The Baskin-Robbins chain (whose promotion of bubble-gum ice cream means that discriminating adult coneheads write off its 2,600 shops as hangouts for eleven-year-olds) has oases in Kuwait...

Author: /time Magazine | Title: Ice Cream: They All Scream for It | 8/10/1981 | See Source »

...psychology mix-in ladled freely on the expensive-ice-cream phenomenon proposes that when a meal in a good restaurant costs what a used car once did, and when a new car costs what a house once did, a $2 cone is the only way most of us have to gratify our wistful yearning for luxury. Cheap at the price...

Author: /time Magazine | Title: Ice Cream: They All Scream for It | 8/10/1981 | See Source »

...hours in a freezer 20° warmer. These days Ben and Jerry keep their machine going without letup, but often in the first months of their proprietorship, they were forced to hang up the dreaded international no-more-ice-cream sign: a red circle containing an ice-cream cone with a slash through...

Author: /time Magazine | Title: Ice Cream: They All Scream for It | 8/10/1981 | See Source »

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