Word: cones
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...Last year, on Sept. 6, Israel bombed that project out of existence. Ever since, there had been a cone of silence placed around what happened, with neither Jerusalem nor Washington confirming the operation. In Seoul last March, I pressed a senior South Korean negotiator in the six-party talks for information about the Syrian-North Korean connection. He squirmed a little and said it was his impression that the so-called al-Kibar site was just a "missile factory," not a nuclear facility. That, we know now, was false...
Powerlines By Steve Cone Bloomberg; 251 pages...
...Nobel Prize for Literature for writing a memorable slogan. But you will earn a well-deserved place in marketing history, according to this engaging teaching guide/love letter to "words that sell brands, grip fans & sometimes change history." After all, says Cone, the chief marketing officer for Epsilon and a veteran phrasemaker, look at the enduring impact of power lines such as Morton Salt's "When it rains it pours" (1912) and McDonald's "You deserve a break today" (1971). Whatever you do, counsels the author, "change everything but a great line." That sort of inspiration, he maintains, is the voice...
Last year, on Sept. 6, Israel put an end to that project, bombing it out of existence. Ever since, there has been a cone of official silence placed around what had happened, with neither Jerusalem nor Washington nor anyone else confirming the operation. Two months ago, in Seoul, I pressed a senior South Korean negotiator in the six-party talks for information about the Syrian-North Korean connection. He squirmed a little and said it was his impression that the so-called al Kibar site was just a "missile factory," not a nuclear facility. That, we learned yesterday, was false...
...Crimson got on the scoreboard first when freshman Sean O’Hara drove in captain Matt Vance with a triple in the fourth inning. O’Hara had a solid day overall, as he knocked two base hits and made a leaping, snow-cone catch at third that prevented an extra-base hit.After the Eagles tied the game back up, Harvard brought home two more runs in the fifth. Sophomore Andrew Prince, who had two knocks on the day, scored on senior Max Warren’s single. Warren then snuck home while senior Taylor Meehan was caught...