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...media. The action came after several agencies had resigned from the association over its ban; among them were Minneapolis-based Kaufman, Spicer, which bought the New Richmond (Wis.) News, and Dallas-based Tracy-Locke, which purchased Tulsa's KCNW and Fort Worth's KJIM. Foote, Cone & Belding acquired eight cable-TV systems before the A.A.A.A. came to consider CATV an advertising medium and was influential in persuading the association to drop the rule against media ownership altogether. The stations serve 13,000 customers in New York, Colorado and California, and the agency often uses the systems to test...

Author: /time Magazine | Title: Advertising: Beyond the Frontiers | 9/7/1970 | See Source »

...destructive scope of a single missile. They also introduce an extremely difficult factor into SALT. While the U.S. and Soviet Union can effectively check on the number of the other's ICBMs with spy-in-the-sky satellites, these satellites cannot see through a missile's nose cone to count the number of warheads underneath. In view of the Soviets' aversion to on-site inspections, MIRV would become an unknown and threatening element in the nuclear equation...

Author: /time Magazine | Title: World: SALT: A Sprinkling of Hope | 7/20/1970 | See Source »

Footprint Caper. During their second moon walk, Lovell and Haise will try to climb 250 ft. or more to the lip of Cone Crater, where they may find very ancient debris from the huge meteor impact that created the Sea of Rains some 300 miles away. Their most unusual exercise will probably be Haise's "footprint caper," during which he will plant his boot in a pile of soil and photograph the imprint. Purpose: to study the clinging power of moon dust...

Author: /time Magazine | Title: Science: Heading for the Hills | 4/20/1970 | See Source »

...movies and stills), they will take several cores of moon material with a battery-powered drill that can penetrate as far as 10 ft. below the surface. But the most adventurous part of these excursions should be the climb to the 250-ft.-to-400-ft.-high lip of Cone Crater, where the astronauts hope to chip away at the car-sized boulders that may be part of the rook flung there from the Sea of Rains...

Author: /time Magazine | Title: Science: The Dawning of Aquarius | 4/13/1970 | See Source »

...rocket's nose cone contained two cameras designed to photograph ultraviolet light from the sun's thin outer layer or chromosphere in the few seconds that the moon blocked out the rest...

Author: By Deborah B. Johnson and Mark W. Oberle, S | Title: Eclipse Awes Viewers Hereandin Nantucket | 3/9/1970 | See Source »

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