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...increase on the second-class group, it would only be $24 million. Stack that up against the total deficit of $550 million."* The House ended up with a bill calling for a 30% increase in second-class rates (spread over three years) on both newspapers and magazines, must now confer with the Senate. Most newspapermen and magazine men agreed that this increase was fair enough...

Author: /time Magazine | Title: The Press: Postage Due? | 10/1/1951 | See Source »

TIME'S covers aroused as much interest as anything else, with most criticism coming from those who thought (erroneously) that the editors necessarily confer an honor when they select a cover subject. They objected to such covers as Stalin, Costello and Eugene Dennis. Cover subjects are not picked by popularity contests, they were told, but by careful evaluation of their influence on the news, good...

Author: /time Magazine | Title: A Letter From The Publisher, Sep. 24, 1951 | 9/24/1951 | See Source »

Teacher Gabriel's bag is full of such tricks. To a moppet who finally manages to play a piece correctly, Gabriel will award a slip of paper with the announcement: "I confer on you the degree of Doctor of the D Major Scale." A bored learner may be allowed to peck out scales with his nose, or play a piece blindfolded, or standing on one leg. Gabriel students also play musical Truth or Consequences, in which one penalty is standing on the head to sing God Bless America. Gabriel sometimes reverses the lesson, plays student to the pupil...

Author: /time Magazine | Title: Music: Piano Lessons Can Be Fun | 9/10/1951 | See Source »

...Tokyo to confer with MacArthur, who had long urged a generous peace for Japan. With a handful of advisers and the energetic Mrs. Dulles, he flew back to Tokyo...

Author: /time Magazine | Title: FOREIGN RELATIONS: The Peacemaker | 8/13/1951 | See Source »

...international advertising confer ence in London last week, British Adman J. B. Nicholas offered his views on sex ap peal in advertising. Said he: "Sex appeal ... is a corrupt, lazy substitute for the romantic appeal. Sex appeal offers few novelties and they soon bore, whereas the romantic appeal affords inexhaustible possibilities of humor, charm and sentiment." How did Adman Nicholas define advertising sex appeal? Said he: "Oh, you know. Legs and all that sort of thing...

Author: /time Magazine | Title: ADVERTISING: Corrupt Substitute | 7/23/1951 | See Source »

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