Word: confessin
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When a popular song has been dead for 15 years, its chances of revival are none too bright. But last week the 1930 tune, I'm Confessin' (That I Love You), stood high on the hit-tune lists, had just rolled up 350,000 new sheet music sales. Confessin's sensational second wind could not . be wholly credited either to its sweetly sentimental melody and lyrics or to spontaneous popular demand. The old song's resurgence was rather the triumph of an intricate, bizarre and fiercely competitive profession called "song plugging...
Formula for Success. The current spectacular revival of Confessin' is a personal triumph for the nation's top-ranking woman plugger: Chicago's slim, blonde, big-eyed Harriette Smith. One of six pluggers assigned to Confessin' (one in Holly wood, four in Manhattan), 24-year-old Harriette has worked the Midwest mainly...
Unlike her male contemporaries, Harriette uses subtlety, tries to mention her merchandise by name as rarely as possible. To revive Confessin', she provided min eral water for one bandleader's ulcers, an infra-red lamp for another's arthritis. For Mrs. Tommy Dorsey she managed to find $210 worth of silk stockings. Harriette has a reasonable explanation for the fact that most wives do not object to her overt cultivation of their bandleader husbands. She says: "I am the only virgin in the music business. . . . I go out with the fellows, drink with them...