Word: confessionally
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While the primrose path for their heroines leads inevitably to disaster and thence to New Understanding, the passion pulps themselves are making a heap of tin out of sin. In the last ten years, while the magazine ranks have been riddled by casualties, only two confessional slicks have gone under. Though their combined circulation has fallen to only half the Korean war peak, the fall-off has stopped and today the 24 monthly and quarterly romance-mongers (top price: 25?) enjoy a steady circulation of more than 10 million. In the 38 years since the late Muscleman Bernarr ("Body Love...
Gamy Gamut. Unlike soap opera, the average confession story runs a gamy gamut of misadventure and misfortune whose-Boccaccian detail is tempered only by the bowdlerized prose of Hollywood. A bastard is a "sin child" or "living proof," adultery is "cheating." But in the end, every Wedding-Ring Dodger and...
The people who read confession magazines, says Macfadden Publications, are "Wage-Town" folks. More than 80% of readers are women, mostly married and in the 25-30 age group. Slightly more than 50% finished high school. Their income levels are below-average. Thus, the confession slicks never indulge in drawn...
The Ring of Truth. However naive the cumbersome plots may seem to more sophisticated readers, confession editors argue that they faithfully reflect their audience's view of society. Unlike white-collar women, the Macfadden people explain, Wage-Town women "seem to see all men as more powerful figures: dominant...
The confession sheets not only sell to women, they also buy the great bulk of their plots from women, whose unsolicited revelations pour over publishers' transoms with every mail. Some publishers, such as Macfadden Publications, which owns True Experience, True Love Stories and True Romance as well as bestselling...