Word: conformal
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Dates: during 2000-2009
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Other rogue therapists mistreat gender-variant children by trying to force them to conform to gender rules. They use blunt behavior-modification techniques such as rewarding tomboys for wearing frilly dresses or punishing effeminate boys for playing with a Barbie. "Many of those kids become runaways, and they are damaged for life," says Gender PAC's Riki Anne Wilchins...
...only game in town at a time when the Net and cell-phone usage were exploding. Last month phone.com exploded too, shelling out $6 billion for mobile-mailbox giant software.com And since every piece of software on the Net will have to be rejiggered to conform to the WAP standard, Rossman still has a lot of work to do if he's going to distract cell-phone users from their jabbering...
...giant Leo Burnett U.S.A.: "Whining baby boomers are mourning the fact that those rules they understood just don't apply anymore." Maybe we need to attend to the commercial wisdom of Hallmark cards, one company that has no problem marketing across generations. Hallmark simply adjusts the product line to conform to demographic trends. Consequently, says Marita Wesely-Clough, trends expert for the company, it will soon be producing more get-well cards for people with "extended illnesses...
...Coach Weiss does every facet of his job extremely well," DeNunzio said. "His greatest quality though is that he does not try and conform the team to a particular view of wrestling. He wants the guys to learn from the entire staff and then choose which style best suits their own. That type of selflessness is a coaching quality that is rare and one that has helped to really bring the best out of each wrestler...
...designer IDEO puts it. The tangled cables that snake through every office, for instance, should disappear, replaced by wireless systems that zap voice, data and video through the air. Smart materials could make any surface or gadget feel like wood one day and metal the next. Intelligent chairs might conform perfectly to your posture, giving you a much needed back rub in the process. Embedded systems and biometric, body-sensing technology will enable every piece of hardware, from cell phones and PDAs to PCs, to know exactly who you are and where, as well as to communicate with every other...