Word: confort
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Dates: during 1960-1969
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...vacuum cleaners, 67% no hot-water heaters. Many of the smaller appliances in which Moulinex specializes - electric food grinders, mixers, blenders, peelers and juicers -are equally unfamiliar to most French kitchens. Behind its slogan, "Moulinex liberates the woman," the company is increasingly selling the French housewife on le confort. Its product line is also stretching beyond the kitchen, now includes electric heaters, vacuum cleaners and a $3.50 hair dryer that is one of the world's fastest-selling models...