Word: confusional
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Dividends The quandary could be a case study at the Harvard Business School. The problem: a deadly disease breaks out that has a name that sounds the same as that of a well-known diet product. Question: What should the marketer do to avoid possible confusion?
America's image of itself as a melting pot, enriched by every culture yet subsuming all of them, dates back far beyond the huddled yearning masses at the Baja California border and Ellis Island, beyond the passage in steerage of victims of the potato famine and the high-minded...
Between women's lib and gay lib, the sexual twists at the modern office can get grotesque. Mazzei devotes a chapter to "Women at Work" and another to "When Cupid Gets Stupid." Among his guidelines: do not compliment women for wearing appropriate business dress; be sure to tell your...
*Stanford University sociologist Nancy B. Tuma turned down a tenure offer from Harvard. She became the third scholar in a year to turn down a tenured post, dealing a blow to the department's efforts to build up its senior faculty. All three are specialists in the quantitative branch of...
But it is easy to understand why the confusion occurred. At that point, Third World officials were more accustomed to receiving direct help than they were at being taught to help themselves. In the years since, however, the University's international assistance has taken a dramatic turn. Harvard has practically...