Word: congoleum
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Dates: during 1960-1969
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...make McCann-Erickson, he had piled up a fortune by investing in products for which few others saw any future. Once, for example, he heard about an unsuccessful roofing material called Congo. He bought the company, painted the material a different color, turned it into a profitable floor covering (Congoleum). In his lifetime his name was associated not only with advertising but with such pioneering firms as Bon Ami and Technicolor...