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...with a new President who has vowed to fight Big Pharma to lower drug costs and a Democratic Congress with several anti-DTC advocates, drug and media companies are justifiably jittery. "We are entering an environment that is going to be more open to those who are adamantly opposed to direct-to-consumer advertising," says Jay Bolling, president of Roska Healthcare Advertising in Montgomery...

Author: /time Magazine | Title: Are Direct-to-Consumer Drug Ads Doomed? | 2/4/2009 | See Source »

...issue has not been floated as an early White House priority; it is unlikely to be dealt with until weeks or months after Obama names a nominee for FDA commissioner, an announcement that could come within days. Plus, some of DTC's most vocal critics in Congress aren't calling for an all-out advertising ban. For example, Democratic Representative Bart Stupak of Michigan, chairman of the House Energy and Commerce Subcommittee on Oversight and Investigations, wants a moratorium on DTC ads during a drug's first two years on the market. "Two years will give the FDA and doctors...

Author: /time Magazine | Title: Are Direct-to-Consumer Drug Ads Doomed? | 2/4/2009 | See Source »

...most trusted ally, someone who had been one of the first Democratic establishment figures to support his presidential bid. Obama had tapped many of Daschle's former aides as he built his political organization. Between Daschle's expertise on the medical system and his understanding of the workings of Congress, he had seemed like the perfect choice to guide the health-care reform that Obama promised on the campaign trail. "I accept his decision with sadness and regret," said Obama, who spoke with Daschle by phone on Tuesday and was said to be surprised by the withdrawal, according to White...

Author: /time Magazine | Title: Did Daschle Bow Out Too Soon, or Was It Inevitable? | 2/3/2009 | See Source »

...Ironically, Wertheimer and a group of other public-interest lobbyists made a push in 2007 to bar former members of Congress, like Daschle, from participating in the non-lobbying coordination of lobbying efforts for a preset "cooling-off period" of two years. The chief sponsor of that effort happened to be Senator Obama. "Obama was the one who really became excited about the whole idea," says Craig Holman, a lobbyist for Public Citizen, a group that helped write the bill. "We lost that on the House side, initially. It was largely the committee chairmen who didn't want that...

Author: /time Magazine | Title: Daschle's Problems: When Is a Lobbyist Not a Lobbyist? | 2/3/2009 | See Source »

Daschle acknowledged as much in his statement announcing his withdrawal. "If 30 years of exposure to the challenges inherent in our system has taught me anything, it has taught me that this work will require a leader who can operate with the full faith of Congress and the American people, and without distraction," he said. "Right now, I am not that leader, and I will not be a distraction...

Author: /time Magazine | Title: Did Daschle Bow Out Too Soon, or Was It Inevitable? | 2/3/2009 | See Source »

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