Word: connected
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Starting in 2001, Nike coined a new phrase for its China marketing, borrowing from American black street culture: "Hip Hoop." The idea is to "connect Nike with a creative lifestyle," says Frank Pan, Nike's current director of sports marketing for China. The company's Chinese website even encourages rap-style trash talk. "Shanghai rubbish, you lose again!" reads a typical posting for a Nike League high school game. The hip-hop message "connects the disparate elements of black cool culture and associates it with Nike," says Edward Bell, director of planning for Ogilvy & Mather in Hong Kong. "But black...
Shea found that Bush had an innate ability to connect with people—“he was president of the normal club...
...program, named Wirehog, allows digital “friends” to connect to each other’s computers and download files, from documents to music to movies...
Having spent the summer navigating a sea of programming code, Wirehog’s creators said they were confident the program would be able to connect any two computers, even those behind firewalls, which can hinder access and typically prohibit file-transfers on programs like AOL Instant Messenger...
...work for ACT since January. Democratic veterans like former state party chairman Paul Tipps say ACT's operation is more focused and better coordinated than any they have ever seen in politics. But others are worried whether outside operators who are being sent into urban neighborhoods will really connect with and galvanize a notoriously recalcitrant group of voters. Or even keep track of them: at several houses where Lindquist stopped that afternoon, the registered voter had moved without leaving a phone number or forwarding address. "We don't bring 300 kids from Ohio State University into the inner city...