Word: connected
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...Bogusky, this kind of "buzz," or "viral," marketing is advertising's future. Covert, hands-on and unabashedly weird, the genre--industry insiders call it "network-enhanced word of mouth"--has turned websites and other forums into interactive opportunities for advertisers and consumers to connect. Crispin Porter & Bogusky helped make Canada's Molson beer the fastest-growing top-25 import in the U.S. last year as it built up buzz in the bars by slapping on beer bottles labels with oddly suggestive comments like "Skinny-dippers are people too." "Conventional branding tends to piggyback on pop culture," says Bogusky, 41, whose...
TIME: Immigration is a thorny topic. Businesses may want to hire skilled immigrants, but some people argue that they take jobs away from Americans. Is there a way to connect immigration policy to competitiveness...
...geekspeak, a car is just a hub that can connect with your cell phone, PDA or laptop--as long as the device includes wireless technology. Ford recently demonstrated a wi-fi-- enabled SUV that can wirelessly connect to your PC and allow you to transmit movies and MP3s to the car's entertainment system. Despite concerns about driver distraction, the satellite-radio service Sirius has plans to stream video to backseats in 2006 models, starting with cartoons and music videos. Eventually, cars may be networked so they can communicate with one another about roadside information, traffic updates and weather conditions...
...movement than an extended family tree. You get a clear sense of this in the exhibition's central "courtyard," with its forest of mortuary log coffins and sapling-sized mimih sculptures. Visitors are advised to take a catalog, as you can get lost in this forest trying to connect the names. Start with the most mischievous of mimih by the late Crusoe Kuningbal, then jump to the mimih of his late wife Lena Kurinya, daughter Melba Gunjarrwanga and son Crusoe Kurddal. Next, leapfrog to the Lorrkkon logs of Ivan Namirrkki, son of the late bark pioneer Peter Marralwanga, then...
...like it. "People watch these things more like they are watching Friends than the way they watch the Harvard and Yale debate societies," says Chris Lehane, who was Gore's press secretary. "They're not watching to see who scores the points. They're watching to see who they connect with and feel comfortable with...