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Harder than Water. In Hartford, Conn., a state police sign warns motorists: "He who takes one for the road will get a trooper for a chaser...

Author: /time Magazine | Title: Miscellany, Apr. 4, 1960 | 4/4/1960 | See Source »

Uncasville, Conn...

Author: /time Magazine | Title: Letters, Mar. 28, 1960 | 3/28/1960 | See Source »

Stamford, Conn...

Author: /time Magazine | Title: Letters, Mar. 28, 1960 | 3/28/1960 | See Source »

Maggie Rudkin speaks from experience. The attractive, red-haired wife of Henry Rudkin, a prosperous Wall Street broker, she lived a life of ease and social grace on their Pepperidge Farm (named after pepperidge, or black gum, trees on the property) near Fairfield, Conn. Then in the mid-1930s, the youngest of her three sons became ill with asthma. An admitted "nut on proper food for children," Mrs. Rudkin knew that asthma is an allergy, was nonetheless convinced that she could help her son by building him up. She dug out a whole-wheat-bread recipe left by her Irish...

Author: /time Magazine | Title: Business: MARGARET RUDKIN | 3/21/1960 | See Source »

SOON other stores were clamoring for the bread. Maggie Rudkin lined up distributors, borrowed $15,000 capital, later rented two Norwalk, Conn, buildings for a bakery. With the help of husband Henry, she kept the business under family control by financing growth out of earnings, which will reach an estimated $1,250,000 this year. In 1947 they built a modern bakery in Norwalk, floated $450,000 worth of preferred stock (since retired) to get the cash. Maggie Rudkin shrewdly sent representatives to medical conventions, played up her bread's healthful qualities...

Author: /time Magazine | Title: Business: MARGARET RUDKIN | 3/21/1960 | See Source »

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