Word: connette
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...late 20s, however, even plain readers were buying a few, just as they bought a few stocks. And even printers began publishing de luxe editions. Of the whole lot, only two de luxe publishers survived Depression I: George Macy's Limited Editions Club, and Eugene Virginius Connett Ill's Derrydale Press...
...only publishing house in the world devoted exclusively to sporting books, The Derrydale Press, like The Limited Editions Club, is a one-man concern. And among publishers, big, affable, 47-year-old Eugene Virginius Connett III, is a rare bird. Until twelve years ago his business was hats. One of the best dry-fly fishermen in the U. S., he is descended from an old New Jersey sporting family which owned one of the oldest U. S. men's hat factories. Publisher Connett liquidated the business during a strike, then sold printing for two years, printed 89 copies...
...knew sportsmen like a book. His first publication was a book of sketches, priced at $7.50, which he peddled himself. Booksellers took one look-an unknown publisher, an unknown author, an unheard-of price!-and wrote him off as crazy. Publisher Connett, a serene glitter in his eye, was not crazy at all. For men who paid $500 for a gun, $75 for a fishing rod, $250 for a dog, $1,500 for a horse, said he, Derrydale prices were chicken feed. He was right. Derrydale books sold just as well at $25, $50, $125. Last year Connett sold...
...Charles Phair, heir to a Maine starch fortune, wrote Derrydale's most expensive book, Atlantic Salmon Fishing (hand-illustrated, $250). His only literary work, it was mostly rewritten by Publisher Connett. To sportsmen, Charles Phair is a potent name. At 63, he has killed over 5,000 salmon...
Prosperous Publisher Connett wants to publish a full sporting history of the U. S. but his most serious problem is getting his sharpshooting authors to write at all. So urgent is Publisher Connett's search for new authors that he has cut down his own hunting and fishing to two days a week, has resigned from all but three rod & gun clubs, one yacht club...