Word: conniff
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Dates: during 1960-1969
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...work for the new corporation until a contract has been signed, the paper's editors have not even been able to run off one dummy issue. "It's going to be like opening a show on Broadway without an out-of-town try-out," says Editor Frank Conniff. "The cast will be getting together for the first time just twelve hours before opening-night curtain...
...Conniff is confident, however, that once his paper gets into print, it will provide a bright commentary on New York. "This is a lively town," he says, "and we're going to reflect it." For foreign coverage, the World Journal will rely on the Los Angeles Times-Washington Post News Service. Like both its predecessors, the paper will depend on newsstand sales-which means large eye-catching headlines. But with the Journal and Telegram no longer vying with each other in sensationalism, Conniff hopes to make his combined paper more reflective and responsible...
...World Journal. Except for Murray Kempton and one or two others, most of the two papers' apparently inexhaustible supply of columnists will somehow find elbow room. In editorial command will be the kind of balanced ticket (Irish, Jewish, Italian) that is the delight of city politicians: Editor Frank Conniff, now Hearst national editor; Managing Editor Paul Schoenstein, now Journal-American managing editor; and Assistant Managing Editor Louis Boccardi, now World-Telegram assistant managing editor...
Drawbacks of Seniority. Reporters' bylines will offer few surprises. Guild seniority rules will force the World Journal to hang on to far too many tired oldtimers while cutting loose a batch of promising youngsters. The familiar old crowd will supply what Conniff calls "recognition value"-enough, it is hoped, to attract an initial circulation that approaches...
Very soon, particularly if a strike delays the scheduled publication date, a campaign to publicize the new merged newspapers should get under way. Conniff and his colleagues hope it will be reasonably restrained. "All of us old-timers remember," he says, "how much they promised with PM and how disappointed we were right from the start...