Word: connoisseurs
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...weeks ago, Carlos Lopes, the managing director of the Hotel Bel-Air, visited a fancy Los Angeles fireplace store accompanied by a renowned architect. A connoisseur of hearths and a frequent guest at the Bel-Air, the architect hoped to use his clout to persuade Lopes to buy a state-of-the-art gas model for the suite he always books. Lopes says he will probably grant the wish, just as he does nearly every request from his best customers...
...might think only a true connoisseur could discern, or care about, the nuances of different superpremiums, in the same way fans of single-malt Scotches and small-batch bourbons latch on to favorite labels. But the goal is to add more cachet than character to the drink. Training drinkers to call for your brand when ordering a cosmopolitan is the industry's Grail. By submerging the vodka in cranberry juice, the consumer is effectively paying for nothing but the brand...
Fourtou, a connoisseur of Bordeaux wine, was in his early 60s and cruising comfortably toward retirement after 16 years as head of the pharmaceutical firm Rhone-Poulenc, now part of Aventis. But the Vivendi board was desperate to find a respected executive to calm the company. Fourtou, who is 64, initially resisted but has since performed brilliantly. He has sold off about $12 billion in assets--not including Universal--and reshaped Vivendi around its telecommunications, music and French TV businesses. Those pieces don't make a great strategic fit, his critics point out, but Vivendi is a far more manageable...
...good old Hellenic fist power. Paris vs. Menelaus, Hector vs. Ajax the Great, Achilles vs. Hector--it's a dream card at Madison Square Garden, and the movie choreographs each set-to with burly ingenuity. This is The Iliad as a WWE SmackDown: violent fights, snappy insults and a connoisseur's idolatry of beautiful brawn. (Who knew Greece had so many blonds?) When Paris cringes from Menelaus and hugs Hector's sturdy leg, it's as if he thinks he can turn a one-on-one brawl into a tag-team match...
When Charlie Ferguson was growing up in Beech Grove, Ind., he would help his dad, a connoisseur of spicy food, to plant and tend a backyard crop of chili peppers. So began a lifelong love affair with hot peppers. As an adult, Ferguson found commercial salsa either too salty or not spicy enough for his discerning palate, and he started making his own. By the time he married Glenda Klingensmith eight years ago and moved to her farm in Noblesville, Ind., Ferguson, now 52, was hooked on homemade salsa--so much so that he started planting jalapenos, habaneros, red chilis...