Word: conscious
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Dates: during 1950-1959
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Reforestation. As an arm of the government, Pemex sells many products at little more than cost in a conscious effort to speed the country's economic growth and help curb inflation. Price of high-octane Super Mexolina gasoline: 22½?a gallon. Taking a big loss, Pemex sells kerosene for 4? a gallon, specifically to save Mexico's forests from the charcoal makers, who otherwise would supply most cooking fuel. Both the nation's biggest business and biggest taxpayer, Pemex last year grossed $286 million, paid $35.6 million in federal taxes, still had $72 million to plow...
...West took the upheaval in its summer stride, as if the appeal of freedom and erosion of despotism were now so clearly established that they needed no self-conscious exploitation. The President did not cancel his Fourth of July weekend on the farm at Gettysburg; the Secretary of State did not return from his long weekend at Duck Island, his retreat on Lake Ontario. In Washington the experts' comments on Khrushchev's apparent dominance ranged from a cynical "You can't run anything with a committee" to sweeping predictions that the beginning of the end of Russian...
...Tallulah Banlchead switched to philosophy, found it so smooth that she fashioned a 120 proof pousse-café for readers of Esquire: On Elvis: "I hear that he's good to his mother and father, and I don't think for one moment that he's conscious of what he's doing." On sex: "We have it on the brain too much. That's no place for it." On the deity: "My own belief is actually very simple. I believe that if there isn't but one God, there...
Hopefully the professor will be encouraged to improve his lectures and to spend more time with his undergraduates. He and his instructors and teaching fellows have not fully met the present demand. They will find it more difficult to meet the future situation unless they make a concerted and conscious attempt to solve present failings.ARTHUR M. SCHLESINGER, Jr., took a year off to write for Adlai Stevenson in the last campaign...
From Brookline to Brooklyn, St. Louis to Dallas, in every college in the nation, the five years from eighteen to twenty-three have become a humorless, superficially serious time. Non-conformity itself has become indeed, for some, a conscious goal. But Bohemianism has evolved into a true "ism," with its established rules and procedures. And eccentricity, on longer loved for its very absurdity, is occasionally cultivated because, for some, it has become a standard value. Like liberalism, which has become a dull and dusty set of bromides after being handed down over two centuries, non-conformity itself is becoming...