Word: conscious
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Dates: during 1950-1959
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...sweating out pennies and dollars. Ideally, by forcing department heads to translate plans into costs, the budget process teaches them how to get the best combination of plans for the least money. For example, the Air Force's General Curtis LeMay has made his Strategic Air Command cost-conscious right down to squadron level. A squadron commander who performs his missions and keeps his costs down is usually running a superior outfit because he has found ways to cut the number of accidents, keep crews healthy, and reduce the time lost in overhaul. A good budgeteer gets his final...
...Hughes. Before Dwight Eisenhower took office in 1953, he and his advisers worked out "The Great Equation" -the important relationship of maximum economic strength to military strength in fighting the cold war. Economic strength meant a drive to end inflation, and that meant an end to deficit financing. Cost-conscious, Ike was the first President to appoint his Budget Director to a permanent seat on the Cabinet and the National Security Council. Cabinet members not only make the trip to see Rowland Hughes in his office in the Old State Building, but most of them are so well-trained...
...nine years as coach at the gridiron-conscious University of Maryland, Big Jim Tatum saw his Terrapins cover themselves with glory: they won 71 games, lost only 13, played five bowl games. It was only natural, therefore, to expect that when Big Jim announced that he had accepted a $15,000 coaching job at the University of North Carolina, Maryland should be plunged in gloom. But the gloom was hardly universal-nor was there cheering at Chapel Hill. At both places, it seemed, students were showing distinct signs of growing up. Said Maryland's undergraduate Diamondback...
...Leontyne Price, whose liquid soprano never sounded truer or sweeter. The brilliant music was matched by TV Director Kirk Browning's elegant camera shots, and the designs made of heads and bodies by Stage Director George Balanchine. It was not quite matched by the singable but self-conscious English text by W. H. Auden and Chester Kallman, but it all added up to the finest TV opera to date...
Businessmen are realizing also that relaxation cannot be limited to weekends and vacations, but must also extend to conscious conserving of energy on the job itself. CBS President Frank Stanton works a seven-day week, often ten hours a day, but he stays in top form by catnapping whenever he has a spare moment. Other executives get away from work during working hours by lunching alone, taking brief strolls, reading a chapter of a book...