Word: conscious
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Dates: during 1960-1969
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AMERICANS believe in numbers. As a democracy, the U.S. chooses its leaders statistically, so to speak, by the simple process of counting votes. Numbers measure the economy, record social progress, identify people on credit card rolls and bank accounts. "In a numerically conscious society," says Rand Corp. Researcher Amrom H. Katz, "progress is measured by numbers, not by quality...
...statistics would still be a grubby business." Where once all they had to do was count, and perhaps draw graphs, statisticians are now "programmers," with a mystique all their own. Unquestionably, for the moment, numbers are king. But perhaps the time has come for society to be less numerically conscious and therefore less willing to be ruled by statistics...
...dailies have the distinction of being afternoon papers in one-newspaper towns. That means they all make money - and are likely to continue to do so. For that reason, profits-conscious Thomson was willing to pay a hefty $75 million for them...
...made radiation (now equal to half the total of natural radiation) adds up to 55 mR* annually for every American, said Dr. Morgan, and 90% of this comes from diagnostic X rays. At Oak Ridge, where nuclear physicists are so conscious of radiation hazards that they have done everything conceivable to reduce them, the skin exposure from a chest X ray is 10 mR. This low and relatively safe dose can be matched in any well-equipped, properly run X-ray department and it is achieved by qualified personnel in many of the better hospitals. But, said Dr. Morgan...
...real alarm. With the increasing number of European sports cars in America, wind-in-the-face driving is not doomed. Further, there is an auto industry parallel to the current safety campaign as it seems to have affected convertible sales. During 1937-39 the industry became very safety conscious, practically discontinued convertible models. By 1940 the trend was broken and all makes were offering convertible models and the industry-wide proportion was at its 1936 rate. If history does repeat itself, we should see one more year of slackening interest in convertibles and then a sudden resurgence in their popularity...