Word: conscious
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Dates: during 1960-1969
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...have not gone to Mao's ideological extreme. Far from dismantling their apparatus for state planning. they have been trying to improve it, frequently with the help of U.S. economists. The Chinese deemphasized technology in spurring productivity, and relied instead on applying more manpower. The Cubans appear much more conscious of the need for technology. The Chinese made the mistake of trying to develop industry and agriculture simultaneously, and thus deprived both of enough resources to function. The Cubans are concentrating exclusively on agriculture and the light industry associated with...
...ALGERIAN WAR jarred the students out of their slumber and acquiescence to adult organizations. Outraged with colonial atrocities students roared out into the streets daily. New groups proliferated with the most militant and politically conscious such as Jeune Resistance, Mouvement Anti-Colonialiste Francais, and Groupe Nizan secretly helping the NLF. Students became a power of their...
...With the incidences of library takeovers and library fires, which may or may not be connected with student activity, everyone is more security-conscious," Richard DeGennaro, Senior Associate University Librarian, said...
More Security Conscious...
Admen and packagers, of course, are not the only euphemizers. Almost any way of earning a salary above the level of ditchdigging is known as a profession rather than a job. Janitors for several years have been elevated by image-conscious unions to the status of "custodians"; nowadays, a teen-age rock guitarist with three chords to his credit can class himself with Horowitz as a "recording artist." Cadillac dealers refer to autos as "preowned" rather than "secondhand." Government researchers concerned with old people call them "senior citizens." Ads for bank credit cards and department stores refer to "convenient terms...