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Word: conscious (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...shirts and wide ties squired girls wearing everything from Pucci prints and Paco Rabanne disks to weirdies from London's Carnaby Street and vinyl suits from Manhattan's Third Avenue boutiques. After watching the kinky Whip Dancers brought up from Andy Warhol's new discotheque, self-conscious squares rushed to get into the mod in the "Space Age Boutique." There, "his" and "her" cylindrical dressing booths hung from the ceiling; changing in them was like dressing inside a barrel, with head and legs exposed. To cheer the customers on, each booth was decorated inside with a leering...

Author: /time Magazine | Title: Night Life: The Roar of the Cheetah, The Look of the Crowd | 5/6/1966 | See Source »

...wrong if you think that today's youth aren't conscious of an American tradition [April 22]. They are-and are rebelling against it more than any previous generation did because they are more aware of the difference between America's creed and its deed. Young people are sick of the hypocrisy, the double standard, the platitudes of American tradition. They sense acutely the absurdities of life, thus live it as one big "goof...

Author: /time Magazine | Title: Letters: Apr. 29, 1966 | 4/29/1966 | See Source »

...instrument landing system). This becomes especially inappropriate considering Kennedy Airport's frequent combination of very low ceilings and visibility with accompanying southeasterly surface winds. In theory, the pilot has the right to decide whether to land or not. However, chief pilots are frequently called upon by profit-conscious managements to question such decisions. While others in the aviation industry can be detached in weighing the economics and calculating the risks, the pilot can never forget that while others do the calculating, he and his passengers do the risking...

Author: /time Magazine | Title: Letters: Apr. 29, 1966 | 4/29/1966 | See Source »

...shaping a democracy of the living, the U.S. Constitution itself was a conscious reaction against the tradition of monarchial government. The rejection of tradition was equally important in building the American economic system; the interchangeable part, basis of all mass production, was invented because a Yankee engineer named Eli Whitney refused to accede to the European notion that even a rifle was an individual creation that could only be handcrafted by a skilled gunsmith. Later, in its relations with the rest of the world, the ever more powerful U.S. had to abandon both the Machiavellian tradition of old Europe...

Author: /time Magazine | Title: Essay: On Tradition, Or What is Left of It | 4/22/1966 | See Source »

...they were possible without major upheavals precisely because the underlying tradition of freedom under law and of responsible citizenship is so strong. Despite the disappearance of so many familiar landmarks, Sociologist David Riesman sees "incredible durability and tenacity" and suggests that tradition is strongest when it is least self-conscious or ideological: "If you're in it, you're not self-conscious...

Author: /time Magazine | Title: Essay: On Tradition, Or What is Left of It | 4/22/1966 | See Source »

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