Word: conscious
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Dates: during 1960-1969
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...beings with, to, and for one another, and of the resulting arrangement of relationships and activities which we call human society." Now something new is happening with, to, and for sociologists. They are finding to their delight that their work is in great demand in today's self-conscious society. Their academic prestige is rising, and colleges are eager to pay a high price for their talents as well as their semantics...
...Medicare will relieve younger family members of much of the cost of providing for older relatives, again freeing money for other expenses-including insurance. Industry officials believe that medicare, though it affects only those over 65, has made other age groups far more conscious of health insurance than they have ever been...
...Important. The turnaround is largely the result of prolonged prosperity, which not only gives men more money to spend but makes them more conscious of their appearance. "The middle to higher income groups now need a larger wardrobe," says Nicholas Parker, Genesco Inc.'s president for men's wear (Fenn-Feinstein, Roger Kent, Whitehouse & Hardy). This means a more expensive wardrobe: more men now buy suits in the $90 to $150 range, pay $6 or $8 for slacks when they used to pay $4. Leisure time and suburban sociability have caused a sportswear explosion; 125 million pairs...
...water's capacity for self-purification. Says Michel Batisse, a French engineer who heads the IHD: "It may turn out that the most important results of the IHD will not be strictly scientific but the side effects. For the first time, and forever, modern civilization will become water-conscious...
...greater length, luxury, power. Gone in '66 are the vestiges of the stripped-down, utilitarian look, though the new models seem safer and more efficient than any of their predecessors. Aiming for a fifth straight year of increased sales, Detroit has concluded that Americans-richer and more style-conscious than ever-want fancier cars...