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Word: conscious (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...Laredo's storekeepers had to depend on the locals for patronage, they would starve. Nearly all of their customers are Mexicans who cross the border to buy American, European and Japanese products, which they consider superior to Mexican goods. Brand-conscious Mexicans think the General Electric refrigerator that is produced in the U.S., for example, is much better than the one GE makes in Mexico...

Author: /time Magazine | Title: Business: Border Boom | 1/8/1979 | See Source »

...separate national minorities, totaling 40 million. These include 1.7 million Mongols, who were once ruled by Genghis Khan, 1.3 million mountain-dwelling Tibetans, 500,000 Kazakh and 65,000 Kirgiz nomads, 7 million Thai-speaking Chuang, a scattering of Miao and Puyi peasants in the southwestern provinces, and caste-conscious Yi clans in Szechwan. Despite Peking's efforts to promote Mandarin as China's common language, the country still has countless spoken dialects...

Author: /time Magazine | Title: Man Of The Year: Beyond Confucius and Kung Fu | 1/1/1979 | See Source »

...abuse. How then can we, are we going to provide for good intelligence for our country, and yet ensure against abuse? On the one hand, we can underreact and simply assume that the relatively limited number of abuses in the past will not be repeated because we are more conscious of the problem today. On the other hand, we can overreact and so attempt to control potential abuses that we handcuff and handicap our intelligence effort out of business...

Author: By Stansfield Turner, | Title: Accountability vs. Secrecy | 12/5/1978 | See Source »

...variety. There's a brief transition to disco at the end of the song, French disco, and mysterious strains of mandolin, violin and horn floating in and out of the music. "Pronto Monto" embodies everything good about the McGarrigle sisters, especially because the words briefly recall the sister-conscious character of their old greats...

Author: By Suzanne R. Spring, | Title: From Canada With Love | 12/4/1978 | See Source »

...audience didn't seem anywhere nearly as bored as the cast with the whole thing. The story of "The Lass that Loved the Sailor" below her station--propelled by Gilbert's jabs at pomp and middle-class mediocrity--still fills an evening. But it was the deliberate self-conscious irony that made something out of Pinafore's obviously inane plot--the hundreds of little jokes in the script that combine to take all the starch out of the Victorian stuffed shirt...

Author: By Scott A. Rosenberg, | Title: Pinafore on an Old Tack | 12/4/1978 | See Source »

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