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Word: conscious (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...Smoke 'em if you've got 'em" was the Army's traditional way of announcing a break for soldiers -- and it is no wonder that 52% of G.I.s smoke tobacco. Last week the newly health-conscious Army implemented a policy to stub out that hoary tradition. In a move assailed as "unjustified, unenforceable and unfortunate" by the Tobacco Institute, the service banned smoking in conference rooms, auditoriums, classrooms, all Army vehicles and at all times during basic training...

Author: /time Magazine | Title: Military: Put Out That Butt, Soldier | 7/21/1986 | See Source »

...pejorative description, computer experts suggest that the no-names may pose the greatest threat to IBM. Says Margaret Rodenberg, a vice president at Entre Computer Centers, a large retailer: "We're convinced that there's a growing market out there that is less brand loyal and more price conscious...

Author: /time Magazine | Title: Cut-Rate Computers, Get 'Em Here | 7/21/1986 | See Source »

What they have begun to mean to American restaurateurs is a new way to attract the gastronomically curious and diet-conscious, who prefer to sample a progression of small dishes rather than limit tasting options to one large main course. Labeled grazers by the restaurant industry, this generally young and trendy clientele is flocking to tapas bars from coast to coast...

Author: /time Magazine | Title: Food: And Now, Time Out for Tapas | 7/14/1986 | See Source »

...York Mayor Ed Koch, who is playing the role of host, says, "It's going to be the party of the century." Whereas the Bicentennial celebration ten years ago was a bit self-conscious and introspective, this year's 100th birthday bash for the statue is a no-holds-barred, check-your-inhibitions-at- the-door blowout. And who cares if the Lady's real birthday is not until October...

Author: /time Magazine | Title: The Party of the Century | 7/7/1986 | See Source »

Ruthless People combines all the old gags in the book, wrapped up in a slightly different package--from car chases to clown masks to sex with a Dustbuster. It's so over-conscious of trying to be the screwiest comedy ever, of trying to be crude and daring, that it ends up too slick, too planned and much too repetitious. Another summer, another summer movie...

Author: By Maia E. Harris, | Title: Spineless People | 7/3/1986 | See Source »

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