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Word: conscious (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...glass of wine or a can of beer. The industry believes, probably correctly, that much of the public thinks liquor is unusually potent, while beer and wine, particularly white wine, are harmless. Says Cameron: "This ignorance has hurt the liquor industry in today's health- and diet- conscious society...

Author: /time Magazine | Title: Living: One Less for the Road? | 5/20/1985 | See Source »

...band with such a cynical outlook would attract little attention outside of the self-conscious New Wave demimonde; but for less sophisticated ears. Depeche Mode embodies the cool kinetic madness of the best beat-box music, only with the less aggression...

Author: By Cyrus M. Sanai, | Title: Aural Fixations | 5/10/1985 | See Source »

...lofty expectations collapsed as the Big Green slipped four runs--on three hits--past a semi-conscious Harvard in the third. The Cantabs made up the difference by the fifth, but the score remained locked after seven...

Author: By Jessica Dorman, | Title: Batswomen, Big Green Split in Finale | 5/6/1985 | See Source »

...Coke by five, to 77 per 6-oz. serving (though it still has two fewer than Pepsi), at just the time when consumers seem to favor lighter tastes. Indeed, all forecasts point to a severe decrease in sales of sugar-based soft drinks because an aging, weight- conscious population is expected to prefer diet sodas...

Author: /time Magazine | Title: Fiddling with the Real Thing | 5/6/1985 | See Source »

...Barbara Goldsmith argued that a greater anguish lay below the ten-year-old's fear of being torn from her home in some Solomonic decision. "I was afraid she would take me away," Gloria had testified, ". . . do something . . . then IT will happen." Here, Goldsmith theorizes, the girl was subtly conscious of the second most famous child of '30s headlines, the Lindbergh baby, who had been taken from his home and murdered: "IT," writes Goldsmith, "was death...

Author: /time Magazine | Title: Books: Society's Child Once Upon a Time | 5/6/1985 | See Source »

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