Word: conscious
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Dates: during 2000-2009
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...that in all its empty, raw beauty, wilderness is the ultimate luxury. Jumping from Alaska's uninhabited wilds to the overcivilized luxury-goods business may seem like a stretch, but these days even denizens of the latter are talking about sustainability and how they can become more environmentally conscious. This special supplement to TIME is dedicated to the idea of green living in all aspects of design, including architecture, beauty products, furniture and fashion...
Move over, yellow cab. Jordan Harris and Roo Rogers are giving New York City's 13,000 taxis and 20,000 town cars some eco-conscious competition. Last September the longtime friends co-founded OZOcar, the city's first hybrid-car service. Since then their fleet has grown to 75 and includes the Toyota Prius, Lexus GS 450h sedan and Lexus RX 400h and Toyota Highlander SUVs. "Everybody's got the latest, greatest iPod and cell phone," says Harris, 52. "Why should we accept antiquated transportation, especially when it does so much damage...
...founded Rock the Vote to get young people involved in politics, and in 2002 he organized Green Car to the Red Carpet, persuading Oscars-bound celebs to swap their limos for hybrids. Meanwhile, Rogers was doing relief work with UNICEF in Sudan and later founded the socially conscious film company Drive Thru Pictures. The duo hopes to drive OZOcar into other cities, starting with London this fall...
...BREAK Gregory and Hewson (with a little help from Bono) launched Edun, a socially conscious apparel line for men and women, in the spring of 2005 with a mission to bring fair employment and trade to the attention of the fashion industry. They also wanted their clothes to look good. "We want it to be a business model that people will follow. People want fair trade, but they don't want hair shirts," says Hewson, who is involved in Edun Live, a project that aims to provide immediate job growth in African communities through a merchandising program selling organic cotton...
...success in the near term, because success will change the nature of this debate,” Scadden says.“I’m sorry I’m giving you such late night too-much-wine drivel,” he adds, becoming jokingly self-conscious about his enthusiasm for the possibilities in Allston.But it’s not just Harvard’s ambitions that need to move quickly. In addition to contending with rapidly deteriorating facilities, the Charlesview Board must rush to utilize a law passed by Congress last year that provides vouchers to those...