Word: conscious
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Dates: during 2000-2009
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...Toor and her colleagues go to bat for students they dub "mini-mes." Toor herself is a leftist marathoner who falls for socially conscious students who write their essays about running. She also champions a young woman whose answer to the Why Duke? essay begins "because it isn't Yale." (Toor, a Yale alum, writes of her own college years: "While I was there I never used the words 'Yale' and 'happy' in the same sentence.") "I was personally most turned off," she confides of her first year on the job, "by the Junior Statesmen of America and by kids...
...Journey's Lovin', Touchin', Squeezin'). Two New England buddies (Sam Trammell and Brad Henke) take a cross-country road trip to find a missing pal and America. America, it turns out, is just one annoyingly quirky guest character after another, spouting overwritten dialogue. Nicely shot, thick with self-conscious, Y-chromosomal musings about the mysteries of life and women, Going to California has the stuff of a smart beer commercial. But as a series, it's a long and windy road...
...disconnect for many Americans more accustomed to hearing the Bush team describe China in more menacing tones. That may have been the political purpose of Secretary Powell's joint press conference in Australia with Defense Secretary Rumsfeld, the administration's arch China hawk. It looked like a self-conscious show of unity to signal conservative Republicans back home that making nice with China was administration policy, not just the Secretary of State...
JetBlue's marketing is another radical departure. The carrier aims its product at the frugal yet style-conscious consumer. "We want that 'aspirational' audience," says Gareth Edmondson-Jones, the airline's spokesman and one of many employees who came from Virgin Atlantic. "We see our customers as the same ones who can afford more but shop at Target because their stuff is hip but inexpensive." That kind of thinking drove decisions like JetBlue's choice of leather seats instead of the less expensive cloth. "It's a nicer look, a better feel," says Neeleman, in full salesman mode. "Of course...
...every day (except for those few weeks in January when the temperature plummeted into the frigid 50s). But now, as a Cantabridgian, I spend eight months of the year hibernating inside a wardrobe consisting only of pants and parkas. And as a result, I find myself growing more self-conscious each time I return home to Orlando...