Word: conscious
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...even before recent twists and turns, most socially conscious types had withdrawn into the realm of Do-Goodia, where facts matter less than good intentions...
...divested socially conscious investors from the decision-making processes of publicly traded companies...
Regardless of whether financial aid officials make a conscious choice to be biased in the face of such incentives, they cannot avoid distorting their preferences on a subconscious level. Humans have a fundamental psychological need to reciprocate; a study shows that when doctors received free gourmet lunches from pharmaceutical companies, a significant increase in sales from prescriptions was measured. Even when cheaper generic alternatives were available, doctors prescribed more expensive proprietary drugs after accepting such gifts. Why should financial aid officers be any more immune than doctors to basic human proclivities...
...environmentally conscious few, Friday is not just the start of the weekend; it is free-trade Friday—that special day of the week when organic bananas are available in Harvard dining halls. Branded with an “organic” label, such bananas reassure the Birkenstock wearer that he has hugged his equivalent of a tree that day. Pressed for specifics on the banana’s virtues, said eater will give some mealy-mouthed response (maybe it’s the taste?). Despite the apparent frivolity of organic food, however, there are concrete health and environmental...
...memoir Days Like These (Melbourne University Press; 285 pages) Gurr reveals what's been going on in the rooms of his mind and casts his wisdom to the world beyond the writer's sanctuary. This form, he says, is radically different territory for him; less visceral, more conscious and considered. "For the first time I had to write in my own voice and learn to use the word I," he says. "Whenever you get an intimation of being comfortable, you should jump out and do the next thing-and this...