Word: conscious
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DESIGN TOUCHSTONE Method is not only health conscious, but the brand's sleek packaging, conceived by award-winning industrial designer Karim Rashid, also redefines the category with scrubs and sprays that actually look stylish on countertops...
Part of Whole Foods' success is timing. Aging baby boomers are more health conscious than ever, twentysomething "echo boomers" are in a group hug with everything that promotes health and the environment, and the population at large is becoming more educated about all things sustainable...
...years ago, the U.S. Green Building Council, an environmentally conscious industry group, adopted a rating system to promote green practices on "institutional" projects like office buildings and factories. In recent years, the council has been developing a similar set of standards that it hopes will be observed by homebuilders, especially the big companies that put up 25% of all new houses. Meanwhile, there are people who aren't waiting for anybody else to set standards. They have standards of their own. For decades there have been individual homeowners dedicated to incorporating green principles into their custom-designed homes. This...
...brand is also dedicated to fair trade and eco-conscious business practices, like helping rose farmers in Turkey convert to biodynamic agriculture and teaching women in Burkina Faso how to turn shea nuts into butter so they can earn money to send their children to school...
...Iqbal (played by Tony Yalda), Omar’s flamboyant cousin—a Middle Eastern second-generation immigrant who has become completely Americanized in the Beverly Hills mold. Weitz knows he’s being ridiculous (or at least, one hopes he does), but in this self-conscious political incorrectness lies the movies marvelous humor. If you aren’t afraid to laugh at yourself, this is a movie not to be missed. Bottom Line: This light, funny satire works because it doesn’t take its own criticisms too seriously.—Reviewer Dina Guzovsky...