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...stem a long decline in U.S. coffee consumption and taught the food industry the attractions of affordable luxuries. "It's like Marshall Field's in the 19th century," says Harvard Business School professor Nancy Koehn. "When someone does something big, ripples follow." Starbucks continues to expand, having entered coffee-conscious France earlier this year. Schultz, who drinks black drip, says the company plans to have at least 10,000 North American stores and 15,000 overseas. How big is that? Venti. --By Barbara Kiviat

Author: /time Magazine | Title: Howard Schultz | 4/26/2004 | See Source »

Barnes said that Adidas is very conscious of demographics in its marketing...

Author: By Wendy D. Widman, CRIMSON STAFF WRITER | Title: Adidas Originals Store Opens Today In Square | 4/23/2004 | See Source »

...Pauline never explained what the nature of an "individual response" is, or what is a "new kind of film". In fact, like a self-conscious frontierswoman, she used the words "new" and "individual" as conundrums. It soon became clear that Kael is a dyed-in-the-sawdust anti-intellectual. The "experience" of a movie, for Kael, is both dramatic, and visually, sensually evocative. But, while standing on the line which divides those who look to narrative art for a structured vision of the world from those who just like movies for the fun of it, Kael comes down hard...

Author: By Michael Sragow, | Title: Deeper Into Kael | 4/23/2004 | See Source »

Though perfectly timed to edge out the competition for the Green Cup—Harvard’s way of promoting environmentally conscious behavior around Earth Day and which includes a cash prize for the most conscientious House—Quincy’s switch to this seemingly odd source of energy is, nevertheless, a good way to encourage the use of renewable energy on campus. By purchasing Tradeable Renewable Certificates, Quincy can force power companies to deliver the House’s electricity from renewable resources. However, this futile action amounts to little more than throwing money at renewable...

Author: By The Crimson Staff, | Title: Quincy Gets Winded | 4/23/2004 | See Source »

When O’Mary talks about his trajectory in politics, he denies being a master networker. “It wasn’t a conscious effort on my part to try to get to know people because I thought it was going to be helpful,” he says. “If I had known what I know now, I definitely would have made much more of an effort to get to know people who were coming through [at Harvard...

Author: By Irin Carmon, CRIMSON STAFF WRITER | Title: The Guy Behind the Guy | 4/22/2004 | See Source »

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