Word: conscious
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...walked through the crowds of flamboyant males, I was somewhat self-conscious of my formal work attire (and gender), which marked me as a clear outsider. Customers in gay bars eyed me with bemused curiosity, but after a brief chat with the manager I was granted a seat amongst the regular clientele, and felt unusually safe as a lone girl at a pub. My status as a reporter provided a credible reason for admittance, and it was exhilarating to infiltrate the generally closed-off community...
...should be expected to become stewards for the rest of our society. However, this cannot happen on a wide scale unless the University, its administration and its culture, begin to cultivate a new ethic of leadership. We are given knowledge and power, but we are afraid to be openly conscious of ourselves as leaders, perhaps out of noblesse oblige or a fear of seeming arrogant...
...merger with Porsche could help VW in the U.S. While Porsche may be a niche sports car maker, it's better known stateside than VW's other premium brand Audi and could add to VW's sex appeal with brand-conscious U.S. consumers. "VW's image in the U.S. could benefit significantly from Porsche," says Jürgen Meyer, a fund manager with SEB Asset Management in Frankfurt. "Americans don't know Audi, but they know Porsche as a premium brand and that will rub off on VW. They could possibly use the Porsche brand name to create a group...
...slapping their logos on innovative new products. Asustek was mainly a little-known maker of computer circuit boards and graphics cards until 2007, when it unveiled the Eee PC, a lightweight miniature laptop costing less than $300. These wi-fi-equipped netbooks were enthusiastically accepted by an increasingly bargain-conscious public. Sales are soaring this year even as overall PC sales decline during the recession; research firm DisplaySearch predicts 1 in 4 laptops sold this year will be a netbook. This resounding success vaulted Asustek's Asus brand onto store shelves all over the world. (Read "Little Wonders: Three Netbooks...
...psychologists have been quick to note in the aftermath of the Gates arrest, racial biases are often implicit and unconscious, and their effects insidiously creep into even the most tolerant among us. Several studies find that even when we erase prejudice from our conscious mental processing, it lingers in the older, murkier corners of our cognitive architecture. In one experiment, researchers discovered that even subjects who demonstrated no racist attitudes still had increased activity in the amygdala—a part of the brain associated with fear and emotion—when shown images of black faces, and the results...