Word: conscious
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...This latest campaign for upstart Nolita clothing is perhaps his most self-conscious and multi-layered, marketing a woman's fashion line in an effort to expose the problem of anorexia in fashion marketing. Toscani says people react to it because many suffer from a kind of "social anorexia" of deprivation and disappointment amidst the abundance of modernity. The nude image of the emaciated 26-year-old French actress in poses we are used to seeing struck by fashion models is indeed relentless in its rawness. Toscani says. "I always try to strip away and strip away until I arrive...
...Texas Corridor and collect tolls on it for 50 years. In 2006 Indiana signed a 75-year lease for the 157-mile (253 km) Indiana Toll Road in exchange for $3.8 billion, funding the state's transportation needs for the next decade--and grabbing the attention of other budget-conscious states. "It was an earthquake in transportation," says Bob Poole, director of transportation studies at the Reason Foundation, a think tank...
...Europe. It's not clear if the recent spate of quality issues faced by Chinese manufacturers of low-end products, such as toys and clothing, will ultimately hurt ACACs chances. "Customers could hesitate because it's made in China," says O'Neill of Deloitte. "Airlines will be conscious of such talk...
...Bhutto's mausoleum is testimony more to his daughter's ambition than to his own self-image - before he was hanged, he had requested nothing more than a humble marble slab like those on the graves of his ancestors in the family plot. But, conscious of the power of image in Pakistani politics, Benazir opted instead for the 130-foot onion dome. Impressive as its facade may be, however, it conceals a shabby interior of chipped marble floors and peeling concrete pillars. The walls bear spray-painted messages in support of her estranged brother, Murtaza Bhutto, murdered by unknown assailants...
...With a shocking photograph of a naked anorexic woman, shot by Oliviero Toscani, the eternal enfant terrible of fashion photography, Nolita's is the latest attempt to employ a formula that Toscani helped invent with Benetton in the 1980s: the use of provocative, socially conscious images to help hawk products. (And, in theory, the images attempt to accomplish the inverse as well: using consumerism to try to raise public awareness.) In the past, Toscani has used photographs of AIDS victims and death-row inmates in Benetton ads. But this time, the message is also targeted at the very industry that...