Word: consciousness
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Dates: during 1940-1949
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...Arctic-conscious U.S. Army has to keep the Frozen North frozen. The reason: beneath much of Alaska, as in other Arctic lands, lies a thick layer of "permafrost," or permanently frozen ground. It is hard and firm, but, as Russians discovered in Siberia long ago, even a trickle of heat can turn it to slithery muck. Roads and airport runways, absorbing summer sun, get as squashy as cranberry bogs. In winter, the warmth of a heated building may seep into the permafrost, allowing floors to sink and walls to wobble drunkenly. Many Alaskan villages, built in defiance of permafrost, look...
...This conscious effort to please the bottom level of U.S. audience intelligence is made with assurance and .great technical competence. The result is so relaxing to eye, ear and brain that millions of moviegoers will not know that they are suffering a carefully studied insult...
...history and the potentialities of the two parties present opportunity for a reasoned decision. The Democratic Party is traditionally the champion of the "little man." Only under Jackson and Roosevelt has the liberal program been the keystone of administration policy; but liberal elements within the party have kept it conscious of the social and economic needs of the nation. And, despite their temporary eclipse, most of the country's liberal politicians are still to be found within the ranks of the Democratic Party...
Notre Dame, Army, and Texas will be shoved back to the sidelines tomorrow afternoon when the football-conscious nation focuses its field-glasses on the initial battle in the inter-House campaign...
Taking issue with those who consider Lincoln's writing as an innocent or plain homespun talent, Editor Easier argues that it is the work of a conscious literary craftsman. Although he had little formal education, Lincoln studied rhetoric in his spare time, pored over Aesop's Fables and the King James Bible, wrote practice exercises in prose and verse. By the time he had reached 28, Easier declares, he had already acquired the skill "which marks all his later work . . . [although his] taste improves much thereafter, as his literary stature increases...