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Word: consciousnesses (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...Wells. Recent dry spells have made the world even more conscious of just how limited global water supplies really are. In many areas of the U.S. West, for example, the current drought (TIME, March 7) has accelerated the depletion of underground aquifers already strained by the rapid growth in population and agriculture. Many wells have already run dry, forcing farmers to dig deeper and more expensive ones in an effort to reach the declining water levels. Some farmers in the Texas Panhandle, who have been drawing their water from the deep and bounteous Ogallala aquifer, calculate that their wells will...

Author: /time Magazine | Title: Environment: Warning: Water Shortages Ahead | 4/4/1977 | See Source »

...relax. He says he "treats every person differently in one way or another" because no two people are exactly alike. "In fact, after a typical session, many of my patients feel that they haven't been 'hypnotized' whatsoever. You see, I try to make the whole process as conscious and tenable for the person who I am working with as is possible...

Author: By Marc H. Meyer, | Title: Hypnotism Without Watches | 3/30/1977 | See Source »

Changing Recipes. Bottlers sell $1.5 billion worth of diet soft drinks annually. That is 15% of the total U.S. soft-drink market, and has been the fastest growing segment, thanks to heavy advertising and a weight-conscious citizenry. The most popular labels: Tab (made by Coca-Cola), Diet Pepsi, Sugar Free 7Up and Dr Pepper, and Diet Rite Cola. Now producers may be forced to change their recipes, perhaps adding small amounts of sugar-and calories...

Author: /time Magazine | Title: REGULATION: The Sour Taste of a Sweetener Ban | 3/28/1977 | See Source »

...artfully accomplished cast, Anne DeSalvo probably rates a golden pasta award as a diet-conscious Italian widow with the table manners of a seagull when it comes to other people's plates. Gemini is the kind of play the early William Saroyan might have enjoyed or, for that matter, written...

Author: /time Magazine | Title: The Theater: Stage Animal on the Prowl | 3/28/1977 | See Source »

With that last word, his voice dropped to a self-conscious whisper. Guilt overcame him, guilt for the alias he felt inclined to present his wife. He recalled his childhood days when women on beaches were prohibited from exposing full thighs and shoulders, a memory which rendered "Oh! Calcutta!" one realized fantasy after another. Kenneth Tynan, the producer of the show when it first opened on Broadway, could have asked or hoped for no more, except an audience of 1649 more 68-year-olds who found the show something more than an evening's humorless, innocent diversion...

Author: By Judy Kogan, | Title: A Sucker Bored Every Minute | 3/28/1977 | See Source »

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