Word: consciousnesses
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Dates: during 2000-2009
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...studied America’s literature as well, finding that “a lot of the classic literature on interracial friendship, Melville, Cooper, Twain, all of them, in creating their classic stories, were self-conscious of using friendship as a way to explore American political ideals...
Ruotolo attributes the rise in male patronage to the explosion of emphasis on clothing, music, and restaurants in the media. “There’s no question about it,” he says. “Men are just more fashion conscious...
Stores from CVS to Aveda, which have traditionally catered to women’s primping patterns, are beginning to stock their shelves with fresh new men’s products to quench the thirst of appearance conscious males, whose numbers have been rising ever since the term metrosexual was coined...
...stem a long decline in U.S. coffee consumption and taught the food industry the attractions of affordable luxuries. "It's like Marshall Field's in the 19th century," says Harvard Business School professor Nancy Koehn. "When someone does something big, ripples follow." Starbucks continues to expand, having entered coffee-conscious France earlier this year. Schultz, who drinks black drip, says the company plans to have at least 10,000 North American stores and 15,000 overseas. How big is that? Venti. --By Barbara Kiviat
Though perfectly timed to edge out the competition for the Green Cup—Harvard’s way of promoting environmentally conscious behavior around Earth Day and which includes a cash prize for the most conscientious House—Quincy’s switch to this seemingly odd source of energy is, nevertheless, a good way to encourage the use of renewable energy on campus. By purchasing Tradeable Renewable Certificates, Quincy can force power companies to deliver the House’s electricity from renewable resources. However, this futile action amounts to little more than throwing money at renewable...