Word: consciousnesses
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Dates: during 2000-2009
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...novel, which Lethem read passages from during his Cambridge stop, tells the story of Dylan Ebdus and Mingus Rude, a white boy and a black boy living in 1970s Brooklyn. Dylan, whose name comes from his parents’ fascination with the folk-singer, is conscious of race early on, especially when his mother proudly proclaims his status as one of only three white kids in his entire school. In an era of heightened race consciousness, Dylan is an experiment in immersion; fortunately, Lethem avoids heavyhandedness by leaving this theme of race consciousness understated...
Still, most of these inclusions are vibrant and meaningful. One of them, which is particularly important given the novel’s race-conscious veneer, involves the black neighborhood kids’ singing of Wild Cherry’s “Play that Funky Music” to taunt the isolated Dylan’s whiteness. “At the very least, the song was the soundtrack to your destruction, the theme…[it] ought to be illegal,” Lethem writes, pinpointing the agony a single grade school taunt can impart on the impressionable mind...
...said he is also conscious of what his background as a Korean immigrant means to his role as dean...
...September. Considering how tough the U.S. luxury market is, that's an understatement. VW's challenge is to get more Americans to view it as a People's Car for the rich. And Phaeton's tepid European performance suggests it might also be a tough sell to status-conscious Yanks. Frank Maguire, vice president of sales and marketing at Volkswagen of America, admits it is "a real marketing challenge. The perception of the brand and the product don't match." Can VW get groovin' again? Investors seem to think so - VW's share price has rallied 12.23% since the start...
...perfect photo-op has flopped. Engineered by the most image-conscious White House in history, the carrier landing portrayed Bush as master and commander, an ideal bookend to his spontaneous performance with a bullhorn in the rubble of the World Trade Center after 9/11. Instead, the hothouse tableau already sharply at odds with the reality in Iraq did even more damage to White House credibility last week. Asked at a news conference whether the "Mission Accomplished" banner had been prematurely boastful, the president backed away from it, saying it had been put up by the sailors and airmen...