Word: consciousnesses
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...using existing technology, energy-conscious design both of buildings and of consumer products could save us billions of dollars and almost halve our national electricity...
...least afford it. He cites potential for harm, for example, in unhealthy but heavily marketed candy and sodas replacing juice and fruits as children's snacks. "Companies have power to create needs rather than respond to needs," Dayal says. Prahalad calls those arguments patronizing. "The poor are very value conscious. They have to be," he says. "If people have no sewerage and drinking water, should we also deny them television and cell phones?" And if companies bolster the bottom line in the process, so much the better. "It's absolutely possible to do very well while doing good," he says...
Moran has reason to be concerned. Study after study has found that mothers who are fixated on their body image are more likely to have daughters with eating disorders than less self-conscious moms. Sure, you can blame the media for imposing a parade of surgically enhanced pop icons on your impressionable child, but the real danger to her self-image comes from closer to home...
...walk into the gym, and there they are, the cardio-bots, half human, half machine, eyes fixed on banks of televisions and ears glued to iPods as they scale imaginary mountains or jog down simulated country roads. How driven they seem, how profoundly self-conscious. Digital monitors strapped around their biceps register their blood pressures and heart rates as their tissues absorb L-glutamine-laced protein drinks that taste like the sort of thing computers would drink if computers got thirsty. And though there must be 30 cardio-bots, lifting their sinewy thighs in unison as their StairMasters and treadmills...
...When I became Dean I became conscious of the fact that we were functioning under two names,” Althsuler said...