Word: consciousnesses
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...Essences shampoo and Actonel osteoporosis prescription medication. Two of the most recent ones to join the elite club are Crest and Iams, the high-end pet food that P&G acquired in 1999 and has since turned into a mass-market brand. Driven by aging baby boomers and image-conscious youngsters, demand for skin-care products, cosmetics, shampoos and all manner of over-the-counter and prescription remedies is growing at about 4% to 6% a year--far faster than for commodities like laundry detergents and diapers. Hair coloring, in particular, a big business for Clairol, is becoming increasingly popular...
...Ironically enough, much of Naipaul's contempt is reserved for title-conscious ex-colonials. "Calcutta still has an isolated aging set with British titles," he writes. On St. Kitts, "the governor is a Negro knight from another island." And in Belize, "the Premier likes to use titles." These are unlikely observations from a Trinidadian of Indian descent who accepted a British knighthood with both hands. But, along with many other characterizations in this collection, they are from the archive. Naipaul has ceased to be so breezy and has stopped accepting the sort of assignments that in the past resulted...
...declared unsafe by the American Academy of Pediatrics in the '90s. Inaugurated as an Olympic event at the 2000 Games in Sydney, the activity appears once again to be on an upswing. And now trampolines are a hit not just with kids but also with exercise-conscious baby boomers and teen snowboarders. "Sports right now are aerial--the higher the better," says Lani Loken-Dahle, a trampoline instructor at the University of Oregon. The AAP still frowns on backyard bouncing, but nearly 700,000 trampolines were sold last year. --By Rebecca Winters
...growing realization that "sustainable" buildings have lower long-term heating and cooling costs. States began offering tax incentives for construction that put less pressure on power grids or water supplies. Coming of age at the same time was a generation of architects who were knowledgeable about environmentally conscious construction materials and techniques...
...everything green is rosy. To provide sunlight that reduces reliance on electrical lighting, environmentally conscious designers tend to favor open-plan workplaces over offices with doors that close. That can be good for nature, less good for quiet and privacy. And big suburban residential developers are not piling in yet. Reduced long-term energy costs, for instance, are not an important incentive to builders who plan to sell off the homes they build right away...