Word: consciousnesses
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When most of us are rolled into an operating room, the last thing we want to think about (if we are conscious at all) is what the doctors are putting inside us. We don't want to know who donated the leg veins sometimes used for our coronary bypass operations or where the ligaments needed to hold a wobbly knee together were found. We want to be fixed, stitched up neatly, shipped out--and spared any gory details...
...industry no longer figures its prime market is Birkenstock-wearing proles hankering for tofu and lentils. It's courting health-conscious consumers of every stripe who want to eat more grains, fruits and vegetables (but not exclusively) and cut back on fat and sweets (but not too much). Marketers are playing up the gourmet aspects of their products--and charging premium prices. "A lot of companies don't want to sell an organic product with a tree-hugger image anymore," says Michelle Barry, an analyst with the Hartman Group, a Seattle-based market-research firm. "They're marketing these products...
...where does that leave price-conscious consumers--especially those senior citizens whose drug costs are not covered by Medicare...
...seaweed--imported and domestic. More than 950 tons of seaweed such as hijiki and nori were imported from Japan last year, up from 554 tons in 2000. Larch Hanson, proprietor of Maine Seaweed Co., has seen orders triple in two years. "Seaweed is healthy, and people are more health conscious," says Bill Morrison, owner of Seaweed Cafe in Southwest Harbor, Maine. Other companies, trying to expand the market for the plants, are peddling them as "sea vegetables...
...guides will also add a new section on “alternatives to tourism,” first-person accounts by researchers and interviews with locals in an attempt to appeal to an audience believed to be more sophisticated and socially conscious...