Word: consed
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It seems the inquiries are coming just in time. A commentary in the May 22 issue of the New England Journal of Medicine highlights a potentially risky shift in direct-to-consumer (DTC) ads - from drugs to devices. Last Thanksgiving, Johnson & Johnson launched its new TV commercial for Cypher, a...
CONS: A more extensive partnership between Yahoo and Google will be challenged as anti-competitive and will almost certainly be thwarted on legal grounds. Microsoft has already begun lobbying Washington against such a move.
CONS: The obvious synergies may not work out as well as anticipated. With both Yahoo and AOL seemingly adrift in their revenue-building strategies, it remains to be seen whether the two struggling companies can successfully reignite their businesses by joining forces right when Web advertising sales have stalled.
CONS: Microsoft would have to shell out more cash for the combined company of Yahoo and AOL and deal with the complexities of integration. What's more, the current, three-way battle between Internet giants Yahoo, Google and Microsoft would be reduced to a two-way battle, which could stifle...
CONS: Yahoo's share price will continue to erode since it will be seen as a less-coveted property. While Yahoo could still seal a deal with AOL or continue to use Google's advertising network in order to prop up its revenue, the terms would almost certainly be less...