Word: conseils
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Dates: during 1960-1969
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About 40 advertising agencies are likely to do business in the new medium, including U.S.-owned J. Walter Thompson, Young & Rubicam and BBDO. But the two top French advertisers, Publicis and Havas-Conseil, are well in front. Both have had much experience making advertising shorts that are shown in French movie theaters. "U.S. TV commercials are ahead of us by 20 years as far as techniques and methods are concerned," says Eric Lipmann, a top Publicis adman. "From a creative, artistic point of view, though, we are equals. Besides, we can make our films far more cheaply." Primarily because...
Public and press are outspokenly on their side, and last week the prestigious French Conseil de L'Ordre Na tional des Médecins was showing signs of bending to popular pressure. Though the Conseil had first threatened to block the whole operation, it now seems willing to give the SOS doctors official sanction as a registered group. To pleased Parisians, that meant that emergency night medical aid would remain just a phone call away...
...most famed case in France reached the courts fortnight ago. Last March, Judge André Heilbronner, a member of the Conseil d'Etat, which is roughly equivalent to the U.S. Supreme Court, was dragged from his Citroën by Electrician Jean Le Bihan and beaten unmercifully. Le Bihan's wife joined in with the high heel of one of her shoes. When arrested, Le Bihan claimed that the judge's car had cut him off. In an effort to impress Frenchmen with the need to end such violence, Le Bihan was given ten months in jail...