Word: conseils
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...people "parvenu"; chamois gloves and cummerbunds are "de rigeur." A favorite social disease is known fondly as "The Syph". All is familiar and in its place, for good or for worse. You are meant to enter his world of social fatuousness, accept his intimate chit-chat as personal conseil and assume that you possess all the sports cars, villas and yachts that are referred to. As a result, you and your mythical antagonist--i.e., the ever-present social enemy--become the protagonists. The verbal bouts in which you both engage are conducted in two dialects: "pukka", to which...
...agency in France and the second largest one in Britain to form an international advertising network. Manhattan-based Needham Harper & Steers, which had billings last year of $115 million, made the deal with Britain's S. H. Benson and France's Univas, the international arm of Havas Conseil. While they did not merge, they created a company called Benson Needham Univas, or BNU. Its $300 million in combined billings is expected to make it the largest ad network in Europe and the tenth largest in the world...
...deal was signed in Manhattan by the three agencies' chiefs: Needham Harper's Paul Harper, Havas Conseil's Jacques Douce and S. H. Benson's E. W. ("Micky") Barnes. Though each company will retain its name in its home country, it will operate under the BNU banner in foreign markets. Plans call for each agency to buy an estimated 20% share in the equity of the other two and to exchange some directors with each. Marketing information will be traded on an unusually broad scale among BNU's 49 global offices, and there will...
...Needham Harper, whose accounts include Campbell Soup and Xerox, the new arrangement formalizes a three-year affiliation with S. H. Benson, which has offices in London and throughout the Commonwealth. Havas Conseil is an attractive partner, partly because its parent company, Agence Havas, is 56% owned by the French government. In France close ties to the top can be an asset for any newcomer attempting to traverse the bureaucratic maze. Through a subsidiary, the French agency also has exclusive contracts to operate in the Soviet Union, East Germany and Yugoslavia. That arrangement will give Needham Harper an entry into...
About 40 advertising agencies are likely to do business in the new medium, including U.S.-owned J. Walter Thompson, Young & Rubicam and BBDO. But the two top French advertisers, Publicis and Havas-Conseil, are well in front. Both have had much experience making advertising shorts that are shown in French movie theaters. "U.S. TV commercials are ahead of us by 20 years as far as techniques and methods are concerned," says Eric Lipmann, a top Publicis adman. "From a creative, artistic point of view, though, we are equals. Besides, we can make our films far more cheaply." Primarily because...