Word: consideration
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Advertisers have to go somewhere. They always do. They moved from radio to TV starting in the late 1950s. That didn't kill radio, but it didn't help it. TV advertisers moved to cable. Most advertisers began to consider the Internet a viable medium in the early part of...
The participants were then presented with various opportunities to consider and choose different foods. In the first round, they were given a simple menu that included only three items: chicken nuggets, french fries and a baked potato. To eliminate the confounding variable of money, the researchers told the volunteers that...
But by her second year, the demands of the sport were beginning to wear her out. At the same time, Altmaier was still not getting the playing time that she wanted. She only played 28 minutes in her entire sophomore season. To watch others step onto the court and actually...
MANY FACTORS TO CONSIDER
It’s Friday night, 11 p.m., and you’re walking back to your dorm room from Lamont, excited for a quiet and restful night off. You round the corner of Mass Ave and Plympton, and you’re suddenly confronted with a massive, buzzing cluster...