Word: consolini
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...fact, Marcus Consolini is now devoted to ensuring the shoe’s success—launching its manufacture and sale in China and arranging for its export to other Asian markets...
Although Consolini’s architect assured him that the post could then be replaced by jacking up the house and removing the rotten section, Consolini says, “That didn’t impress...
With the help of his son Marcus’ roommate, who happened to be a plastics aeronautics engineer, Consolini pulled together a prototype of the shoe for the six-by-six-inch posts after scraping together...
...entrepreneurial Consolini, however, that was not the end of his invention. When he found out that the American market was potentially much more lucrative—porches and verandas call for a surprising number of four-by-six-inch posts, he says—Consolini decided to spring another $148,000 for the four-by-six-inch prototype. This time he got the go-ahead for the hefty investment from his children...
Despite the time and effort that he has devoted to it, Consolini has stopped working on the invention, saying that the shoe is “not relevant to my lifetime...