Word: consortiums
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...size of a football field. Thus when the bids for four major parts of the project arrived at NASA offices last week, the competition was weighty indeed. A typical bid package ran to nearly 20,000 pages, weighed three tons and filled scores of boxes. In one competition a consortium headed by Rockwell International and another led by McDonnell Douglas are battling for a $2 billion to $3 billion contract to build the space station's framework, air locks and guidance and communications systems...
...fared somewhat better in other areas. In Paris, Boeing and McDonnell Douglas announced combined sales of $2.9 billion. But once again the U.S. was outclassed. Western Europe's Airbus Industrie consortium brought along its new jetliner, the twin-engine A320, which has amassed orders worth as much as $14.5 billion even before getting its final certification for passenger service. A French exhibitor summed up the bottom line in Paris for an American colleague: "This was not your best year...
After last year's disaster, the European travel industry launched major U.S. advertising campaigns that stressed images of homey warmth and welcome. The European Travel Commission, a consortium of 23 member nations, is spending $50 million this year to promote Europe to Americans as "one of the safest travel destinations," while the Swiss National Tourist Office has mounted a $1 million publicity campaign that stresses Switzerland's "stability and tranquillity." A $3 million advertising blitz touting the pleasures of Greece includes a series of TV commercials, first aired last year, in which such all- American personalities as Cliff Robertson, Lloyd...
...doges of Venice, with a nip down to Rome Saturday to visit Pope John Paul II and savor a few of the things that last and last and last. Then follows the embrace of his high political compatriots, the more-or-less board of directors of the consortium of major industrialized free powers, a comforting, clubby, forgiving group, every one of them scarred and battered and worried. They listen and sympathize and even laugh with one another. They are pols, one and all, a now international order that polls and prays and parades for the people. Then they pass...
Airbus' current success is all the more surprising because it was slow to get off the ground. Created in 1970, the consortium is funded by publicly and privately owned aircraft builders in France, Britain, West Germany and Spain. But it did not sell a single jet to a U.S. airline for seven years. Says Robert Kugel, an aerospace analyst at the Morgan Stanley investment firm: "U.S. carriers wouldn't touch European airliners with a ten-foot pole. They had a reputation for poor quality and maintenance." That perception gradually changed. By 1987 some 360 of the medium-range A300...