Word: consortiums
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...order, for ten short-range A310s (with options for ten more), is the largest it has ever made. Lufthansa's purchase of 25 of the planes (and options for an additional 25) is the biggest order the decade-old consortium has landed. Equally significant, the sale marks the end of Lufthansa's overwhehning dependence on Boeing. Said Lufthansa Chairman Herbert Culmann: "We have no interest in turning a giant into a colossus...
While the Airbus consortium itself is not yet a giant, it is quickly becoming an important source of jobs as well as pride in Europe. Production at the final assembly plant in Toulouse, France, is scheduled to increase from 2.3 planes a month to six by 1982. The consortium's payroll will rise from 17,000 to 40,000 in the four participating countries, which divvy up the manufacturing in rough proportion to their Airbus ownership-37.9% for both France and West Germany, 20% for Britain, and 4.2% for Spain. The four have invested some $3 billion...
...wide-bodied planes. Indeed, since last year, it has sold almost as many wide-bodies as Boeing and more than McDonnell Douglas and Lockheed. These two companies have run out of steam because neither has launched a new model for the short-to medium-haul market. Says the consortium's French president, Bernard Lathière: "Three years ago, there were three major companies in the [jumbo] market-Boeing, McDonnell Douglas and Lockheed. Today there are two-Boeing and Airbus...
Only 65 Airbuses are in service, but the consortium has 177 firm orders and 93 options from 21 airlines. It also has strong prospects for further buys from carriers that are not now customers, including Air Afrique, Britain's Laker Airways and Japan's domestic TOA. Lathière insists that present customers alone assure the consortium of the 360 sales it needs to break even on the A300, the 251-to 336-seat prime Airbus model...
...sales patterns. U.S. airlines, which not long ago accounted for two-thirds of all airliner purchases, now make up only one-half of the market. European and Third World lines are growing fast, and they seem more inclined to fly non-American jets than U.S. carriers do. The Airbus consortium aims to sell at least 25% of the 3,000 or so short-and medium-haul jets that will be needed by the early 1990s...