Word: constant
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Dates: during 1930-1939
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Racked though they were with Scarlett fever, the U. S. cinemillions on one point were constant-the people's choice to play Rhett Butler was Clark Gable...
When it was all over, weary-looking Rachmaninoff was glad to get back to his Manhattan apartment, where he could finger his piano again undisturbed, smoke his constant de-nicotinized cigarets in peace...
Many bands either drag when they try it, or think that the nervous excitement resulting from the "stiff" drive style is better. Goodman used to think so, and things like "Sing, Sing, Sing" resulted. But people soon tire of the constant pound of the style and grow sick of the dearth of ideas in the music. So Goodman is trying to shift his band to the other style. Whether he will succeed is a moot question...
Trends. Almost everyone thinks he knows what a trend is, but to a sociologist a trend is a numerical series showing change in a more or less constant direction. The University of Chicago's tall, affable William Fielding Ogburn has made a special study of trends. He once headed a detachment of the National Resources Committee which, on the basis of trend analysis, listed 13 technologies due for a booming industrial future (TIME, July 26, 1937). Such predictions are made possible by extending (or, in sociological jargon, "extrapolating") into the future the trend line as charted...
Only once did he break his quota, in 1937 when rising prices forced him to hike it $200,000 to keep his unit production constant. Even so, he turned down at least $150,000 worth of business that year. But never has he turned down so much business as lately-$300,000 worth in one month-for something has happened to the furniture industry...