Word: constructa
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Dates: during 1960-1969
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Gradually, however, DM is making companies more enlightened. Construc-ta washing machines, one of the earlier victims of a "less recommendable" decree, sagged from a 38% share of the German automatic washer market to 20% ; Constructa sued and lost but subsequently introduced new machines that won a higher rating. Mail-Order Magnate Joseph Neckermann rushed to Stuttgart to complain about DM's criticism of a spin drier sold by his firm; in DM's test lab Neckermann watched the machine fail again, and canceled his contract with the manufacturer. Says one businessman: "DM's greatest merit...
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